How to Create Vertical Video for Instagram

Posted by on Feb 19, 2018 in Uncategorized | No Comments

Vertical video has become increasingly popular on instagram and for good reason- it looks awesome! Unsurprisingly 94% mobile users hold their phones vertically (stats from via Medium.com), so it only makes sense to optimize for the best viewing experience. As a business, your content needs to be built in a way that caters best to ...

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Is ‘Influencer’ Marketing a Fad?

Posted by on Feb 1, 2018 in General, Marketing, Travel | No Comments

Today I was on a conference call with Matthew Kepnes (Nomadic Matt; https://www.nomadicmatt.com). Matt is one of the largest and most success travel bloggers in the world and has played the game for a long time. During our call, the topic of ‘influencer marketing’ came up. I asked the question: ‘is influencer marketing a fad?’ Matt’s ...

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Current Trends & Future Predictions in Video Marketing (Infographic)

Posted by on Oct 16, 2017 in General, News | No Comments

When it comes to video marketing, the trend towards content creation and reaching potential customers through engaging video content is nothing new. In fact, television networks have been selling advertisement slots to major events or network shows since the inception of the television revenue model, in the 1960’s. The rise of social media and video ...

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Video: Current Trends and Popularity

Posted by on Feb 8, 2017 in General, News | No Comments

As if you needed me to tell you, video is a hot consumer product. Although it’s always been popular throughout the generations, we are truly living in a golden age. Never before has video been more accessible, abundant, or easier to produce. The proof is in the numbers. Check out these YouTube stats: Inspiring! How ...

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