How to Create Vertical Video for Instagram

Posted by on Feb 19, 2018 in Uncategorized | No Comments

Vertical video has become increasingly popular on instagram and for good reason- it looks awesome! Unsurprisingly 94% mobile users hold their phones vertically (stats from via Medium.com), so it only makes sense to optimize for the best viewing experience. As a business, your content needs to be built in a way that caters best to ...

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Is ‘Influencer’ Marketing a Fad?

Posted by on Feb 1, 2018 in General, Marketing, Travel | No Comments

Today I was on a conference call with Matthew Kepnes (Nomadic Matt; https://www.nomadicmatt.com). Matt is one of the largest and most success travel bloggers in the world and has played the game for a long time. During our call, the topic of ‘influencer marketing’ came up. I asked the question: ‘is influencer marketing a fad?’ Matt’s ...

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Current Trends & Future Predictions in Video Marketing (Infographic)

Posted by on Oct 16, 2017 in General, News | No Comments

When it comes to video marketing, the trend towards content creation and reaching potential customers through engaging video content is nothing new. In fact, television networks have been selling advertisement slots to major events or network shows since the inception of the television revenue model, in the 1960’s. The rise of social media and video ...

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Video: Current Trends and Popularity

Posted by on Feb 8, 2017 in General, News | No Comments

As if you needed me to tell you, video is a hot consumer product. Although it’s always been popular throughout the generations, we are truly living in a golden age. Never before has video been more accessible, abundant, or easier to produce. The proof is in the numbers. Check out these YouTube stats: Inspiring! How ...

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Exploring Facebook Live Video

Posted by on Feb 1, 2017 in Behind The Scenes, How To, Testing | 2 Comments

Over the weekend I did some experimenting with Facebook Live Video. For the uninitiated: Facebook Live is the social network’s live-streaming video functionality. Users can broadcast live videos using their smartphones or tablets. Additionally, live broadcasts can be streamed in Facebook Groups and events. “Broadcast to the largest audience in the world with the camera in ...

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The Magic of Micro 4/3

Posted by on Jan 24, 2017 in How To, Tech, Travel | No Comments

I am a huge micro 4/3 fan. I first discovered this format in 2014 with the release of the mirrorless Panasonic GH4. This camera was groundbreaking for number of reasons: 1) It was TINY. No internal mirror means the physical camera body was a fraction of the size of standard cameras. 2) It was powerful. ...

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