Is ‘Influencer’ Marketing a Fad?

Posted by on Feb 1, 2018 in General, Marketing, Travel | No Comments

Today I was on a conference call with Matthew Kepnes (Nomadic Matt; https://www.nomadicmatt.com). Matt is one of the largest and most success travel bloggers in the world and has played the game for a long time. During our call, the topic of ‘influencer marketing’ came up. I asked the question: ‘is influencer marketing a fad?’ Matt’s ...

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