Video: Current Trends and Popularity

Posted by on Feb 8, 2017 in General, News | No Comments

As if you needed me to tell you, video is a hot consumer product. Although it’s always been popular throughout the generations, we are truly living in a golden age. Never before has video been more accessible, abundant, or easier to produce.

The proof is in the numbers. Check out these YouTube stats:

(source: http://www.statisticbrain.com/youtube-statistics/)

Inspiring! How much video do you watch?

Anecdotally speaking, I watch video every day of my life. I use the likes of Netflix, YouTube, Instagram, Snapchat, Vimeo and Facebook on a regular basis to consume content. I don’t own cable, nor do I ever see myself getting cable. The freedom, quality of content and variety that these aforementioned platforms provide has severely diminished the appeal of ever ‘tuning in’ to watch media through more traditional routes (for me anyway).

With major players like Facebook putting even heavier emphasis on video, it will continue to grow and intertwine in our daily lives.

“Within five years, Facebook will be mostly video. ” – Mark Zuckerberg (April 2016)

Facebook added a video tab to the Facebook mobile app in the U.S. last year. “I’ve said before that I see video as a megatrend on the same order as mobile,” he said. “That’s why we’re going to keep putting video first across our family of apps and making it easier for people to capture and share video in new ways.”

Just last week I posted an article on my findings with Facebook Live video, a major new emphasis in Facebook’s overall strategic direction with the platform. The results were surprisingly positive. Check it out here.

So How Popular Is It?

Luckily for us, video is easily trackable. According to Adage, half of all internet desktop users in the U.S. ages 12 to 64 watch at least one video a week, and 10% watch every day — counting all age groups. Even older people, ages 55 to 64, watch online video in large numbers: 25% of women and 35% of men watch at least once a week.

Check out these stats…

(Source: http://www.kpcb.com/internet-trends)

Video is here in a powerful way, and it’s growing!

The Evolution of Video

Since its inception, video has been constantly growing and changing. The aggressive rise of mobile has brought totally new ways to share and enjoy the medium.

The evolution thus far is as follows:

Live > On-Demand > Semi-Live > Real-Live

(Source: http://www.kpcb.com/internet-trends)

Example you may have even seen yourself…

(Source: http://www.kpcb.com/internet-trends)

The landscape is changing, the numbers are growing, and video is becoming more and more a part of everyday life. I find it quite inspiring.

I believe key elements to a successful video are as follows.

1) Authenticity

2) Entertaining

3) Evokes Emotion

4) Personal / Relatable

5) Useful

6) Viewer Control

7) Work with Sound Off

8) Non-Interruptive Ad Format

You don’t need all of these to be successful, but with today’s landscape and audience tendencies, they certainly help.

Video For Marketing

The folks at Hyperfine Media put together a little infographic with some useful info. Check it out:

Final Thoughts

The point is, no mater your demographic, people of all ages and walks of life are watching. There’s a tremendous and growing amount of eyeballs out there, so it’s vitally important to implement video into your business and tap into these numbers!

Now if you’ll excuse me, my favourite live streaming Cat travel blogger is live! 😉

  • Chris

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